Grandpa Soft Goods is our line of everyday wear. These are the pieces that will be the backbone of your wardrobe, the pillars, and the key pieces that hold it all together. The clothes aren’t conceptualized as a collection, rather as separate pieces with a longer timeframe in mind.
“We set out to create an assortment of styles that will sustain over time. The outcome is a range of silhouettes that we believe should make up the staples of anyone’s wardrobe. Some of the highlights are the perfect t-shirt and sweatshirt, monochromatic Oxford shirts and flannels. We’ve been paying very close attention to fit and details, and we’ve been meticulous when it comes to the selection of both fabrics and producers. We want to present a sustainable option, in line with the intent of our customers to buy fewer but higher quality products.”
Malin Rodhelind, head of production
“We’ve been talking about creating a line of our own for quite some time, and now we felt the time was right to act. We want to create a great offer towards our customers where we are in full control of where and how the clothes are made. The idea is that the Grandpa Soft Goods line will be expanded style by style with the key pieces needed for a classic, relaxed and timeless style.”
Jonas, founder of Grandpa
We believe we’ve made the perfect t-shirt and complemented it with a classic, boxy sweatshirt. Coming soon, there’ll be both Oxford and flannel shirts to complete the looks – both of these styles are known for their incredible durability and versatility. Moreover, there are perfectly fitting socks and soon there’ll be boxer shorts too.
Designed with the intent of turning into the go-to items and constant companions of our customers, we’ve made well-weighted decisions concerning fit, materials, trimmings, and producers. They are based on silhouettes and styles that we know will stand the test of time, both in regards to quality and style.
Raglan Crew Neck
Midweight T-shirt
Cotton Rib Socks
Oxford/Flannel Shirts
Trunks 2-pack
