Grandpa Soft Goods

Grandpa Soft Goods is our in-house apparel brand. This is the crown jewel and core in our curated assortment of clothing. Built up by modern classics for a relaxed and timeless style. We put as much focus on look, fit and details as on material, compositions and suppliers. Grandpa Soft Goods is a part of 1% For The Planet, meaning that one percent of the sales are being donated to grass roots initiatives working to solve our planets most pressing environmental issues.

Grandpa Soft Goods is our line of everyday wear. These are the pieces that will be the backbone of your wardrobe, the pillars, and the key pieces that hold it all together. The clothes aren’t conceptualized as a collection, rather as separate pieces with a longer timeframe in mind. Starting out with the perfect t-shirt and a classic, boxy sweatshirt, the line has grown into two almost complete collections, one for menswear and one for womenswear.

"We’ve been talking about creating a line of our own for quite some time, and now we felt the time was right to act. We want to create a great offer towards our customers where we are in full control of where and how the clothes are made. The idea is that the Grandpa Soft Goods line will be expanded style by style with the key pieces needed for a classic, relaxed and timeless style."

— Jonas Pelz, Founder of Grandpa

Designed with the intent of turning into the go-to items and constant companions of our customers, we’ve made well-weighted decisions concerning fit, materials, trimmings, and producers. They are based on silhouettes and styles that we know will stand the test of time, both in regards to quality and style. Expect a production mainly placed within the EU, almost only GOTS Certified organic cotton, and also recycled wool.

Bestellers for men

See all

We set out to create an assortment of styles that will sustain over time. The outcome is a range of silhouettes that we believe should make up the staples of anyone’s wardrobe. Some of the highlights are the perfect t-shirt and sweatshirt, monochromatic Oxford shirts and flannels. We’ve been paying very close attention to fit and details, and we’ve been meticulous when it comes to the selection of both fabrics and producers. We want to present a sustainable option, in line with the intent of our customers to buy fewer but higher quality products.

— Malin Rodhelind, who led the production

Bestsellers for women

See all