Grandpa x Mitsubishi


Grandpa and Mitsubishi have collaborated since 2014. Grandpa runs Mitsubishi Outlander Plug In hybrids, classified as "super-environment cars" in Sweden.

Grandpa and Mitsubishi share values ​​when it comes to both sustainability issues and lifestyle. We make selective purchases where the brand is never more important than the product and we place high demands on suppliers regarding quality and durability. The same applies to our choice of partners and Mitsubishi is no exception.

Driving Mitsubishi Outlander Plug-in Hybrids facilitates our everyday lives and creates opportunities for our free time. Just like ourselves, our customers are fashion, design and interior enthusiasts while they are very alert to the environment and live an active outdoor life.

"The Outlander Plug-in Hybrid fits active people who need a spacious four-wheel drive car and want to get in an environmentally conscious way with minimal emissions. We find many synergies with Grandpas customers here, as we consider to be a very interesting target group.” She continues: "We work closely with Grandpa, and together we want to show that you can combine design, environment and active life in everything from clothing and interior design to cars," says Fanny Lindquist, PR Manager at Mitsubishi Motors Sweden.

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