Grandpa Goods

Grandpa Goods is the core of what we do and symbolizes the whole of Grandpa. This is the crown jewel of our curated assortment of clothing. Built up by modern classics for a relaxed and timeless style. What we produce and sell must withstand wear and tear for both eye and hand. For us, quality is the guiding light no matter what. All products are made in Europe.

We make clothes, accessories and lifestyle products for both men and women. We aim to be the go-to supplier of style and quality for our community.

Grandpa Goods is a part of 1% For The Planet, meaning that one per cent of the sales are being donated to grassroots initiatives working to solve our planet's most pressing environmental issues. This year we have chosen WWF Sweden for our donations.

"We’ve been talking about creating a line of our own for quite some time, and now we felt the time was right to act. We want to create a great offer towards our customers where we are in full control of where and how the clothes are made. The idea is that the Grandpa Goods line will be expanded style by style with the key pieces needed for a classic, relaxed and timeless style."

— Jonas Pelz, Founder of Grandpa

Grandpa Goods is our line of everyday wear. These are the pieces that will be the backbone of your wardrobe, the pillars, and the key pieces that hold it all together. The clothes aren’t conceptualized as a collection, but rather as separate pieces with a longer timeframe in mind. Starting out with the perfect t-shirt and a classic, boxy sweatshirt, the line has grown into two almost complete collections, one for menswear and one for womenswear.

Designed with the intent of turning into the go-to items and constant companions of our customers, we’ve made well-weighted decisions concerning fit, materials, trimmings, and producers. They are based on silhouettes and styles that we know will stand the test of time, both in regard to quality and style. Expect a production mainly placed within the EU with only organic cotton and recycled wool.

Grandpa Goods Graphics

A collection in collaboration with the Dutch illustrator Don Leon Schuuring, check it out!

With great pride, we present Grandpa Goods Made in Sweden! This is a project that aligns with all of our building blocks: Good People, Good Products, and Good Impact