Nudie has always had a sustainable attitude and was early in using organic cotton in their jeans. Since 2012, all their denim has been made from organic cotton and they make sure that the products are manufactured in a sustainable and ethical way.
Nudie's jeans are not designed to be used a few times and then thrown away. They cherish the well-worn and mended. Jeans that become a part of ourselves when worn a long time – a second skin.