Grandpa's new look!

Grandpa's new look

Let us introduce our new logotype and graphic identity! We felt we needed some change. Grandpa is a multifaceted company and a community of Good People, Good Products, Good Impact. Now it's time to strengthen the brand Grandpa with a more soulful logotype and stronger identity to show the company's energy and dynamic. We hope you like it!

Good People, Good Products, Good Impact

Both we and our customers (You!) are aware both in terms of style and sustainability. We have distance to both ourselves and the business in general. We want to show this, partly with help of our friendly mascot “Little Grandpa”. He now also got help from a couple of other icons which you will see more of in the future.

Good People

  • We are inclusive and welcoming
  • We see everything we do through a long-term perspective
  • We are easygoing and unpretentious

Good Products

  • We sell products that will stand the test of time
  • Sustainability based on quality, long-lasting style, and sustainable materials
  • “Keep it real” - a tribute to the original

Good Impact

  • We want to make a good impact and speak our minds. This is important to us:
  • Equality
  • No Racism
  • Sustainability

Grandpa Goods

Grandpa Goods is the core of what we do and symbolizes the whole of Grandpa. This is the crown jewel of our curated assortment. Built up by modern classics for a relaxed and timeless style. What we produce and sell must withstand wear and tear for both eye and hand. For us, quality is the guiding light no matter what.

We make clothes, accessories and lifestyle products for both men and women. We aim to be the go-to supplier of style and quality for our community.

Grandpa Goods is a part of 1% For The Planet, meaning that one percent of the sales are being donated to grassroots initiatives working to solve our planet's most pressing environmental issues. This year we have chosen WWF Sweden for our donations.