Grandpa's new look!

Grandpa's new look

Let us introduce our new logotype and graphic identity! We felt we needed some change. Grandpa is a multifaceted company and a community of Good People, Good Products, Good Impact. Now it's time to strengthen the brand Grandpa with a more soulful logotype and stronger identity to show the company's energy and dynamic. We hope you like it!

Good People, Good Products, Good Impact

Both we and our customers (You!) are aware both in terms of style and sustainability. We have distance to both ourselves and the business in general. We want to show this, partly with help of our friendly mascot “Little Grandpa”. He now also got help from a couple of other icons which you will see more of in the future.

Good People

  • We are inclusive and welcoming
  • We see everything we do through a long-term perspective
  • We are easygoing and unpretentious

Good Products

  • We sell products that will stand the test of time
  • Sustainability based on quality, long-lasting style, and sustainable materials
  • “Keep it real” - a tribute to the original

Good Impact

  • We want to make a good impact and speak our minds. This is important to us:
  • Equality
  • No Racism
  • Sustainability

Grandpa Goods

Grandpa Goods is the core of what we do and symbolizes the whole of Grandpa. This is the crown jewel of our curated assortment. Built up by modern classics for a relaxed and timeless style. What we produce and sell must withstand wear and tear for both eye and hand. For us, quality is the guiding light no matter what.

We make clothes, accessories and lifestyle products for both men and women. We aim to be the go-to supplier of style and quality for our community.

Grandpa Goods is a part of 1% For The Planet, meaning that one percent of the sales are being donated to grassroots initiatives working to solve our planet's most pressing environmental issues. This year we have chosen WWF Sweden for our donations.

Top picks from Grandpa Goods

W Midweight T-shirt Grey MelangeW Midweight T-shirt Grey Melange
COMMUNITY DEAL
W Midweight T-shirt Grey Melange
W Midweight T-shirt Grey Melange
W Midweight T-shirt Grey Melange
+0

Grandpa Goods

W Midweight T-shirt Grey Melange

40 EUR

In stock

Midweight T-shirt WhiteMidweight T-shirt White
COMMUNITY DEAL
Midweight T-shirt White
Midweight T-shirt White
+0

Grandpa Goods

Midweight T-shirt White

40 EUR

In stock

W Midweight T-shirt BlackW Midweight T-shirt Black
COMMUNITY DEAL
W Midweight T-shirt Black
W Midweight T-shirt Black
W Midweight T-shirt Black
+0

Grandpa Goods

W Midweight T-shirt Black

40 EUR

In stock

Folded Beanie Blue MelangeFolded Beanie Blue Melange
COMMUNITY DEAL
Folded Beanie Blue Melange
Folded Beanie Blue Melange
+0

Grandpa Goods

Folded Beanie Blue Melange

50 EUR

In stock

W Midweight T-shirt WhiteW Midweight T-shirt White
COMMUNITY DEAL
W Midweight T-shirt White
W Midweight T-shirt White
W Midweight T-shirt White
+0

Grandpa Goods

W Midweight T-shirt White

40 EUR

In stock

Rustic Tee Off-WhiteRustic Tee Off-White
COMMUNITY DEAL
Rustic Tee Off-White
Rustic Tee Off-White
+0

Grandpa Goods

Rustic Tee Off-White

60 EUR

In stock

Grandpa Beanie Grey MelangeGrandpa Beanie Grey Melange
COMMUNITY DEAL

Grandpa Goods

Grandpa Beanie Grey Melange

45 EUR

In stock

Rustic Tee BlackRustic Tee Black
COMMUNITY DEAL
Rustic Tee Black
Rustic Tee Black
+0

Grandpa Goods

Rustic Tee Black

60 EUR

In stock

Folded Beanie Beige Blue StripeFolded Beanie Beige Blue Stripe
COMMUNITY DEAL
Folded Beanie Beige Blue Stripe
Folded Beanie Beige Blue Stripe
+0

Grandpa Goods

Folded Beanie Beige Blue Stripe

50 EUR

In stock

Midweight T-shirt BlackMidweight T-shirt Black
COMMUNITY DEAL
Midweight T-shirt Black
Midweight T-shirt Black
+0

Grandpa Goods

Midweight T-shirt Black

40 EUR

In stock

W Midweight T-shirt Grey MelangeW Midweight T-shirt Grey Melange
COMMUNITY DEAL
W Midweight T-shirt Grey Melange
W Midweight T-shirt Grey Melange
W Midweight T-shirt Grey Melange
+0

Grandpa Goods

W Midweight T-shirt Grey Melange

40 EUR

In stock

Midweight T-shirt WhiteMidweight T-shirt White
COMMUNITY DEAL
Midweight T-shirt White
Midweight T-shirt White
+0

Grandpa Goods

Midweight T-shirt White

40 EUR

In stock

W Midweight T-shirt BlackW Midweight T-shirt Black
COMMUNITY DEAL
W Midweight T-shirt Black
W Midweight T-shirt Black
W Midweight T-shirt Black
+0

Grandpa Goods

W Midweight T-shirt Black

40 EUR

In stock

Folded Beanie Blue MelangeFolded Beanie Blue Melange
COMMUNITY DEAL
Folded Beanie Blue Melange
Folded Beanie Blue Melange
+0

Grandpa Goods

Folded Beanie Blue Melange

50 EUR

In stock

W Midweight T-shirt WhiteW Midweight T-shirt White
COMMUNITY DEAL
W Midweight T-shirt White
W Midweight T-shirt White
W Midweight T-shirt White
+0

Grandpa Goods

W Midweight T-shirt White

40 EUR

In stock

Rustic Tee Off-WhiteRustic Tee Off-White
COMMUNITY DEAL
Rustic Tee Off-White
Rustic Tee Off-White
+0

Grandpa Goods

Rustic Tee Off-White

60 EUR

In stock

Grandpa Beanie Grey MelangeGrandpa Beanie Grey Melange
COMMUNITY DEAL

Grandpa Goods

Grandpa Beanie Grey Melange

45 EUR

In stock

Rustic Tee BlackRustic Tee Black
COMMUNITY DEAL
Rustic Tee Black
Rustic Tee Black
+0

Grandpa Goods

Rustic Tee Black

60 EUR

In stock

Folded Beanie Beige Blue StripeFolded Beanie Beige Blue Stripe
COMMUNITY DEAL
Folded Beanie Beige Blue Stripe
Folded Beanie Beige Blue Stripe
+0

Grandpa Goods

Folded Beanie Beige Blue Stripe

50 EUR

In stock

Midweight T-shirt BlackMidweight T-shirt Black
COMMUNITY DEAL
Midweight T-shirt Black
Midweight T-shirt Black
+0

Grandpa Goods

Midweight T-shirt Black

40 EUR

In stock

W Midweight T-shirt Grey MelangeW Midweight T-shirt Grey Melange
COMMUNITY DEAL
W Midweight T-shirt Grey Melange
W Midweight T-shirt Grey Melange
W Midweight T-shirt Grey Melange
+0

Grandpa Goods

W Midweight T-shirt Grey Melange

40 EUR

In stock

Midweight T-shirt WhiteMidweight T-shirt White
COMMUNITY DEAL
Midweight T-shirt White
Midweight T-shirt White
+0

Grandpa Goods

Midweight T-shirt White

40 EUR

In stock