Japanese denim icons Edwin deliver a seasonal range for both men and women, spanning wide-leg denim, relaxed tailoring, graphic tees, and textured short-sleeve shirts — pieces defined by Edwin’s signature aesthetic and laid-back attitude. A cult brand with deep roots, timeless design language, and a strong focus on quality in every detail.

“Taking a step towards Tokyo with Edwin as a brand feels amazing! I love how the brand plays with its Japanese heritage as inspiration in everything, and combines high product quality with a big dose of playfulness — both in terms of fit and design.”

— Hasse Linderoth, Buyer

Established in Tokyo, Japan, in 1947, the EDWIN brand is known for its authenticity, innovation and craftsmanship. Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim. Today, EDWIN continues to set the gold standard in Japanese denim production, priding itself on the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing and advancements in design and fit. EDWIN is a rearrangement of the letters in the word “DENIM”.

EDWIN has, for over 75 years, set the standard for what Japanese denim can be.

We are now pleased to also offer womenswear from the brand — because the craftsmanship and quality behind each garment is something everyone should be able to experience. The same premium fabrics, the same meticulous finishing, and the same passion for denim that has made EDWIN one of the world’s most respected jeans labels. Now also for her.