YETI Coolers was founded in 2006 and then with a single mission in mind: To build coolers that were suitable for the serious outdoor enthusiast. Hunting, fishing and outdoor activities are the great interests of the founders and they were at that time very tired of the fact that coolers were of poor quality and did not keep their food chilled. That frustration led to the launch of YETI Coolers.
YETI products are of the highest quality and last year in and year out. They simply do not break and they keep the temperature incredibly good, whether you are going on an excursion in the wilderness, fishing for trout by the river or just meeting friends in the garden or park.