Jonas is one of the founders of Grandpa, and he built this empire to create an outlet for his obsession with putting together small arrangements of still life objects. Luckily other people have found the objects he acquires interesting, which is why we still have a business.
Jonas’ got a favorite color. It’s brown. Everyone knows it’s brown. Jonas finds all aspects and dimensions of brown to be appealing. Its somber character, the multitude of nuances and how they mysteriously work together. The more brown you add, the better. And it “Applies to EVERYTHING!” as he often exclaims, and which his kids by now are painfully aware of. Well, he’s not wrong, judging by these gift ideas he’s put together.