Golden Lady Shell Necklace Gold Plated

IAMELENI is a Swedish jewelry brand that was launched in 2015. The founder Eleni have a long experience within the fashion industry and have always had an interest in design, shapes and forms.

Her love for jewelry and the beauty of metals led her to taking a silversmith course and at the same time a dream of creating her own jewelry came alive. After several courses trying to learn the craftmanship and one year of apprenticeship, it felt natural to start her own brand.

With influences from the Mediterranean Sea, urban life, architecture, geometric and graphic shapes and the contrasts in nature, she creates unique, timeless jewelry with focus on sustainability.

IAMELENI wants the jewelry to be a natural choice for every occasion and every day outfit, to convey strength and enhance the wearer's own style and expression.